REDWOOD CITY, Calif.,
February 3, 2009 Electronic Arts Inc. (NASDAQ: ERTS) today
announced that The Sims 3, the highly-anticipated flagship game
from the best-selling PC franchise, The Sims will launch across the PC, Mac,
iPhone, iPod Touch and mobile devices summer 2009. The Sims 3 PC
will ship to store shelves worldwide starting June 2, 2009.
The
Sims 3 is an incredible game that lets you play with life, create art
and show off your creations, said Ben Bell, Executive Producer, The Sims 3.
In the game, players are inspired by endless creative possibilities like
the new Traits and Lifetime Wish features which allow players to create Sims
with real personalities and destinies. Players can then take their Sim into
town to interact with other Sims in the game and capture the action on video
to show off online.
The
June launch combined with the break-through game the team is building gives
us the perfect runway to create awareness for The Sims 3, said
Russell Arons, Vice President of Marketing for EA. The Sims 3 will
be the original IP summer blockbuster of 2009 as we build off the success of
the best-selling PC franchise of all time to create awareness with both
loyal Sims fans and new players.
For more
information about The Sims 3, please go to
www.TheSims3.com.
The Sims 3, developed by The Sims Studio, is also in development
for Mac, iPhone, iPod Touch and mobile devices. To download artwork, please
visit
www.info.ea.com.
